Podcasting has surged massively in recent years, and the statistics don’t lie. There are 464 million podcast listeners globally as of 2023, and this number is predicted to reach 504 million by 2024. And it’s clear to see why, with more people on the move, their easy accessibility has made them a hit with all.
In fact, B2B podcasting is one of the most-engaging content marketing mediums around and forward-thinking marketers are reaping the rewards;
- Trust and Thought-Leadership. 43% of UK B2B decision makers use podcasts to get their business-related content (LinkedIn 2023)
- Lead Gen. 77% of marketers find podcasts the most efficient content for lead generation (Source: Exploding Topics)
- Relationships. 80% of B2B audiences listen to ALL or MOST of each episode – what other content marketing medium can capture that much attention? (Source: Nielsen)
But with growth, comes increased competition, and with so many podcasts in the market – how do you stand out? The answer lies with Prohibition, and our unique three-stage process helps businesses create high-quality, engaging podcasts from scratch, achieving real business results.
From our own award-winning in-house series Socially Unacceptable, to productions with brands as diverse as luxury retailer Watches of Switzerland Group and sales specialist, Huthwaite International we know what it takes to succeed!
In fact, we even guarantee your pod gets in front of the right people, with a minimum of 4,000 subscribers and 15,000 downloads within the first month. Read on to find out more.
Podcast Production: We can help with recording, editing, and mixing audio content to create high-quality episodes.
Show Notes and Transcription: We can provide show notes for each episode to help with SEO and audience engagement. We can also transcribe episodes for accessibility and additional content.
Graphic Design: We can create podcast cover art, episode artwork, and social media graphics to help promote the podcast.
Marketing and Promotion: We can assist with promoting the podcast through social media, email marketing, and other channels to reach a wider audience.
Podcast Launch Strategy: We can assist with planning and executing a successful podcast launch to generate buzz and attract listeners.
What is podcasting?
Podcasting is a form of digital media that has become increasingly popular over the years. It’s essentially a series of audio or video recordings that are distributed online through various platforms, such as Apple Podcasts, Spotify, Google Podcasts, and more, covering every topic under the sun.
However, despite being an established medium, Prohibition’s unique three-stage podcast process brings something new to the market. Whether it’s guaranteed results, insight-led topics that are sure to land, or a suite of multi-media content formats that will dominate your socials and bring you outstanding value, we know one thing; it will get you the right kind of attention.
Why is podcasting important?
Podcasts improve SEO
Podcasts improve SEO because they provide fresh content that is keyword optimised, when people search for keywords related to your podcast, they’ll come across your content. Additionally, podcasts can be transcribed, which can also make your content more discoverable.
Podcasts build trust and relationships
Podcasting is an intimate medium that allows for a connection between the host and listeners. This connection builds a sense of community and trust. This relationship can lead to loyal listeners who will engage with your brand, share your content, and even become customers.
Podcasts drive leads
There’s few content marketing mediums that grab as much of your audience’s attention as a podcast, with 80% of listeners sticking around for an ENTIRE episode. And this drives business results, with 77% of marketers claiming podcasting is their most efficient lead gen content (Source: Exploding Topics).
Brands That Trust Us For Content Marketing
Our services
Podcast Strategy
Our podcast strategy service is designed to help you create a podcast that listens to your target audience. We’ll work with you to identify your target audience, develop a content plan, and determine the best format for your podcast.
Premium Podcast Production
Our integrated production service includes everything you need to create a high-quality podcast. From audio and video recording, to engaging editing, sound design and music composition, our team of experts will work with you every step of the way to ensure your podcast sounds professional and engaging.
Podcast Distribution
Once your podcast is complete, we’ll help you distribute it and ensure your podcast is accessible on all major platforms, including Apple Podcasts, Spotify, and Google Podcasts.
Podcast Amplification with Guaranteed Results
To amplify your podcast further, as an additional service, we’re here to promote your podcast through a wide range of services (including social media, paid advertising, and public relations) to put your podcast in front of your audience. We’ll even guarantee results with at least 4,000 high-quality subscribers and 15,000 – 19,000 downloads within a month.
Why choose Prohibition?
And we can create your podcast, as well as promote it. We’re an award-winning content marketing agency, with a team of creative content, video production, sound, design, digital marketing, and paid advertising experts in-house.
So, believe us when we say we can create a podcast like no other! Contact us today to get started.
What other content marketing services do we offer?
- Content MarketingRead more
- Content StrategyRead more
- White PapersRead more
- PodcastingRead more
- Guides and eBooksRead more
- Website ContentRead more
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Our Latest Work
What other video projects do we work on other than podcasts?
When did podcasting become popular?
Where can you listen to podcasts?
First and foremost, most podcasts can be found on popular streaming platforms like Spotify, Apple Music, and Google Play Music. These platforms have dedicated podcast sections that allow you to browse thousands of shows by genre, topic, or popularity. You can also use these platforms to subscribe to your favorite podcasts and receive notifications whenever new episodes are released.
Are podcasts better than video?
The great thing about podcasts is that they can also be repurposed for other channels, for instance, the audio from video podcasts can be used for blog content or social media channels.
What equipment do you need for a podcast?
This can all get tough to handle and costly, that’s why it’s best to hire a podcast agency that has experience (that’s us)!
Why is it important to market a podcast?
That’s where we can also help, we can promote your podcast using our wide range of integrated services, including; public relations, social media, paid social advertising, content marketing, email marketing, and more.
What sectors do we work in?
