Marketing Movies Online - One Day Course

by Emma_Chappel on 02-Sep-10 16:50

Skillset is to fund Marketing Movies Online, a major new event and programme of training and support for UK independent film companies, providing participants with the insights, knowledge, networks and support to become better users and buyers of digital marketing.   The programme will be delivered by Diversity in Visual Arts (DiVA) and MTM London, who today announce a call for companies to register their attendance.

Marketing Movies Online is structured around four main components: a digital marketing conference, taking place at NESTA on 29th September 2010, that will bring independent film companies face-to-face with leading digital marketing experts who will deliver a series of master-classes, presentations and case-studies exploring all aspects of digital marketing for film; a major networking event at the close of the conference, giving film companies the opportunity to meet and network with a wide range of online media owners, digital marketing agencies and other potential partners; a specially prepared ‘how to’ manual, synthesising a wide range of best practice material, practical tips, guides, and market information; a selection of film businesses will also receive tailored, bespoke, one-to-one support provided by a team of experienced digital marketing professionals with a deep understanding of the film industry and online media, who are on hand to support the development of individual digital marketing strategies.

Marketing Movies Online is sponsored by LOVEFiLM and NESTA, and receives support from the Skillset Film Skills Fund, supported by the National Lottery through the UK Film Council and the film industry through the Skills Investment Fund (SIF). 

for a full list of speakers, click here.

Neil Peplow, Director of Film, Skillset said
“Skillset's research has shown that two of the areas that most need sustained investment in training are strengthening business skills, and helping industry to deal with the challenges and opportunities that new technologies bring. Skillset are pleased to back this initiative, which aims to both support and develop the in -house skills of talented independent film companies, enabling them to find cost effective, innovative methods to distribute their feature films.”

Arit Eminue, Founder, Diversity in Visual Arts (DiVA) said
"Marketing Movies Online is an excellent programme of support aimed at forward thinking film companies who have heard about the benefits new technologies can bring to their business and want to take hold of the tailored, bespoke support on offer to make digital work for them. We're looking forward to helping film businesses develop digital marketing strategies that bridge the gap between their content and their audience."

Jon Watts, Managing Director, MTM London said
“Entertainment marketers are increasingly shifting their activities into online media, taking advantage of a wide range of opportunities in areas such as mobile media, social networks, viral seeding, behavioral and contextual targeting, email and database marketing, and other forms of digital activity. MTM London are looking forward to working with a range of independent film companies to help them seize these digital opportunities.”

Jo Underhill, Head of Media Sales, LOVEFiLM said
"At LOVEFiLM we are passionate about bringing the right films to our audience at the right time in the format they prefer. We are constantly developing new and innovative ways of marketing films on behalf of our studio clients making sure the focus is on providing real value
and results at every stage of the film lifecycle. We are delighted to be involved in this programme and look forward to sharing our film marketing knowledge and learning from others. "

Jon Kingsbury, NESTA Associate, and Head of External Supply, Future Media & Technology, BBC said
"NESTA is pleased to support this programme which will help UK film companies to exploit their films across a range of social media and online platforms."

For details on how to register for the conference please visit www.marketingmoviesonline.com

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