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Multi-Platform Content Across Continents
South West Screen UK and Singapore announce multi-platform projects to receive funding.
Singapore’s Media Development Authority (MDA) and South West Screen (SWS) announced the cross-media projects to receive funding under the ‘Multi-Platform Content Across Continents’ initiative at MIPTV on Monday 12 April.
Launched at last year’s Asia Television Forum in Singapore, the initiative is the first in a series of planned partnership projects between Singapore and the South West of England, building on the idea of “digital twinning” between Bristol and Singapore. Supported by the United Kingdom Trade and Investment, the fund serves to encourage Singapore and British production and digital media companies to partner and co-develop concepts with multi-platform potential and cross-media elements.
Eco Gone Mad, a factual entertainment series by Apostrophe Films (Singapore) and Junction K (UK), and iLand, an animation series by Scrawl Studios (Singapore) and Wonky Films (UK) have been selected as the first two winning projects who will receive a total of up to £50,000 in funding.
Aimed at 6-12 year olds, iLand is a multi-platform animation experience comprised of a TV/online series, Flash games, mobile games and an interactive screen saver. Vicky Brophy from Wonky Films explains the concept: “The idyllic paradise of iLand is home to fun-loving, easy-going natives whose dream lifestyle is threatened by only one thing – the overcrowded, overdeveloped neighbouring island of xLand and its marauding robotic inhabitants.”
Eco Gone Mad is a multi-platform TV and web format that injects a healthy dose of fun, inquisitiveness and scepticism into green. Eco Gone Mad is interested in finding out what works and what doesn’t, in the green debate, based on fact; facts that are proved or disproved in the course of the programme.
“We congratulate today’s successful recipients of the ‘Multi-Platform Content Across Continents’ funding initiative. Through this partnership, we hope to encourage our media enterprises to look at developing sustainable, multi-platform content to create global opportunities and generate new revenues across both Europe and Asia,” says Dr Christopher Chia, Chief Executive Officer of MDA.
Caroline Norbury, Chief Executive of South West Screen said: "We have been delighted with the response to this initiative which shows there is a real desire from creative companies in South West England to work with companies in Singapore. Choosing two ideas to take forward for development was difficult but we believe both iLand and Eco Gone Mad have fantastic potential and we wish them well."

More information on the Multi-Platform Content Across Continents projects will be available as they develop.
Singapore
Singapore is envisaged as a Global Media City, Asia's leading media marketplace and financing hub, one where quality content is produced and digital media is developed. The city-state is also home to international games and animation giants like Lucas Film Animation, Electronic Arts and Ubisoft. In this Asian media utopia, media services and projects are created, developed, traded and distributed to the international market.
Join the 'Multi-Platform Content Across Continents' group in our community to share your ideas and explore partnership opportunities with like-minded organisations. Make sure you've registered as a user on the website first!
For more information on the initiative and to read the guidelines click here.
For all enquiries please contact Johanna Bolhoven on 0117 9529973 or 07717755846 or email Johanna.bolhoven@swscreen.co.uk.
Asia Television Forum 2009
South West Screen led a delegation of digital entrepreneurs to Singapore for the Asia Television Forum in December 2009. In Partnership with UKTI and delivered by Hugh Mason South West Screen has established a Google Group which links everyone involved. The group is accessible to anyone interested in finding out more about the opportunities in Singapore and linking up with potential business partners.
Click here to participate in this Google Group.
Attendance at the Asia Television Forum was supported by funding from UK Trade & Investment (UKTI) South West Euroepan Regional Development Funding.


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