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The last day for Mobile Pie was an interesting one, with finally some mention of content as we attended a morning of conferences named 'Mobile Entertainment Unwired' , meant to 'explore the potential of mobile to turn the traditional entertainment industry on its head'.
The speakers included the creator and CEO of MySpace Chris DeWolfe, talking about the opportunities of his site in the mobile space, and senior executive of Orange Ofaf Swantee, talking about Orange's plans, which didn't seem that different from the things I heard at the Future of Mobile conference 2007... However they both agreed there is lots of scope for advertising revenue by combining their services!
Then the creator of MoFilm, a startup which allows independent short film makers to distribute their work via mobile, gave a brief lowdown on his company before introducing actor Kevin Spacey to emphasis the importance of the medium to allow grass roots directors to have a paying audience. Surrounded by press cameras, he spoke with genuine enthusiasm for the project, and talked about the website he launchd in 2002, TriggerStreet.com, which was a similiar place for budding screenwriters and directors to upload and share their work. There then followed some great examples of the movies themselves in an awards ceremony.
One amusing moment was enjoyed in hall 2, as we were taking footage using our FlipVideo camera, a great easy to use video capture device from Pure Digital Technologies. A tap on the shoulder turned out to be a very excited Yoshitaro Kumagai, the inventor of the device who could not hide is joy at seeing someone using one! A deservedly proud man - look out for the camera as we have the hot tip it will be released in the UK this year...
So, on the way to the airport, what conclusions do we take from the congress as a whole? The one question we kept asking is 'what about the content?' In the 8 exhibition stands, there really was not anywhere near enough emphasis on the games, applications, and artwork which will stimulate and engage the user. Consumers don't care what the technology is, they care what the experience is. Poems via SMS can be just as effective as feature-rich, high bandwidth, location aware applications.
The tech is important, the business models need to be defined, but people seem to forget what the purpose of all this infrastructure is. For Mobile Pie that is entertainment, education, and the sharing of culture. And that needs the creative people who were missing or lost amongst the sea of black suits.
Attending the congress has been a great experience which has broadened our view of what people are doing and saying about the future, but more vitally is has made us more determined to create cool stuff!
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