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The highlight of today was attending a panel discussion and networking lunch put on by UKTI, to discuss the future of mobile. After a introduction from the Minister of State for Trade, Investment, and Consumer Affairs, we heard the views of industry experts which included a visionary, a venture capitalist, a technology expert and a representative of the end users.
Questions asked included why 3G services had yet to take off such as mobile tv and video calls, how an outsider managed to pretty much reinvent the mobile internet (Apple!) and what would be key drivers for the future.
However what I learnt from the sessions (and the other delegates I talked to all agreed on this) is that there is a great state of confusion in the industry, with no one knowing how to take the lead. The iPhone has shown the way and everyone else needs to catch up. But there is a danger of 'me-too' services being launched which don't fulfil user's needs.
I get the sense this confusion is mirrored in the whole congress itself, as I mentioned before there is no focal point to the event and everyone seems to be unclear on where the interesting stands are.
In particular there is not much emphasis on content, with the majority of companies showcasing new geeky network technologies. Where is the display of all the great games and apps that actually get end users excited?
It all ends up with the event seeming a little dry. It is still absolutely fascinating though to get this overview of the industry, even if it does seem to be in more disarray than thought!
It is also encouraging for a startup business like Mobile Pie that there is room for a great idea to come through. We saw some good new devices today, the sexy Palm Pre and the new Android supported HTC Magic - but maybe the best stand is tucked away in the corner with no one paying attention!
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